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Privacy Policy

Last updated: July 2026

This privacy notice tells you what to expect us to do with your personal information.

  • Contact details
  • What information we collect, use, and why
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • Sharing information outside the UK
  • How to complain

Contact details

Email
divveflow@gmail.com

What information we collect, use, and why

We collect or use the following information to provide and improve products and services for clients:

  • Names and contact details
  • Usage data (including information about how you interact with and use our website, products and services)
  • Records of meetings and decisions
  • Website user information

We collect or use the following personal information to comply with legal requirements:

  • Name
  • Contact information

We collect or use the following personal information for dealing with queries, complaints or claims:

  • Names and contact details
  • Customer or client accounts and records
  • Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide and improve products and services for clients are:

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We collect and use personal information so that we can respond to enquiries, schedule discovery calls, understand prospective clients’ requirements, prepare proposals, communicate throughout projects and deliver our web design and development services. This processing is necessary for the legitimate operation and growth of our business and helps us provide an efficient, professional service. We only collect information that is relevant to these purposes, use it responsibly, keep it secure and do not use it in ways that would override the rights or freedoms of the individuals concerned.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information to comply with legal requirements:

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
    • We collect and use personal information to respond to enquiries, manage complaints, investigate issues where necessary and resolve disputes fairly and efficiently. This processing helps us maintain accurate records, provide appropriate support and protect both our clients and our business. We only collect information that is relevant to the matter being handled, use it only for that purpose, keep it secure and ensure that our legitimate interests do not override the rights and freedoms of the individuals concerned.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

  • Directly from you
  • Publicly available sources

How long we keep information

We keep enquiry information for up to 12 months if a project does not proceed. Client records, contracts and invoices are retained for up to 6 years after the end of the business relationship to comply with legal and accounting obligations. Information is securely deleted or anonymised when it is no longer required.

Who we share information with

Data processors

Calendly LLC

This data processor does the following activities for us: Calendly provides appointment scheduling and booking services. It collects and stores information submitted by prospective clients, including names, email addresses, business details, project information and booking preferences, so they can schedule discovery calls with DivveFlow.

Webflow, Inc.

This data processor does the following activities for us: Webflow provides website hosting, content management and website infrastructure for DivveFlow. It may process technical information about website visitors, such as IP addresses, browser information, device information and server logs. If Webflow forms are used, it may also process information submitted through those forms.

Sharing information outside the UK

Where necessary, our data processors will share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Calendly LLC
Category of recipient: Appointment scheduling and software provider
Country the personal information is sent to: United States
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: Webflow, Inc.
Category of recipient: Website hosting and content management provider
Country the personal information is sent to: United States
How the transfer complies with UK data protection law: I’m not sure

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: divveflow@gmail.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Helpline number: 0303 123 1113
Website: www.ico.org.uk/make-a-complaint